Antiphospholipid Antibody Syndrome is not "zany" in the sense that it's funny. It's actually a serious disease involving the immune system that can lead to catastrophic cardiac problems. The only reason I'm highlighting it here is, 1) for awareness and 2) because I had no idea what it was. And despite being a horrible ailment, it has a zany name. The video above explains more about the disease and the APS Foundation of America.
Awareness must be widespread in order to effectively reach people. Promotional hospitality products are a great start.