For all you companies out there that exhibit at trade shows, this is your big chance!
This week (Feb 18-24) has been set aside to evaluate and improve exhibit strategies for the upcoming trade show season.
Lets face it, every year you set up (what you think to be) a beautiful and attractive trade show exhibit, and everyone just walks on by. Your problem is that you need to improve your trade show image and utilize this zany holiday by doing some research on how to develop your exhibit.
A great way to improve your image and develop your exhibit would be to have trade show promotional giveaways available at your exhibit. People love getting free stuff, and always come running to the exhibits with the best giveaways!
So go do some research, pick up some promotional giveaways and improve your trade show image, because right now it could probably use some work!