Believe it or not, January 2008 marks the 50th anniversary of the LEGO block. Ever since the idea started with wooden blocks in 1932, the LEGO phenomenon has been on the rise. Children began to receive splinters at an alarming rate, so in 1958 the LEGO creator, Ole Kirk Christansen, found that plastic was the ideal material for toy production.
Christansen himself came up with the name, a combination of the Danish words "LEg" and "GOdt" which means "play well". Christansen named his company LEGO, but intended on calling his product building blocks--very original. Somehow the name stuck and the word LEGO became synonymous with these small plastic blocks we all know and love. The LEGO bricks that are produced today can still fit perfectly intact with those created in 1958.
Putting the name LEGO on every block since 1958 has helped the company develop a strong brand name, and it could work the same for you. Check out some promotional toys and games you could use you boost your brand name the same way.
So dust off those old blocks and start building because hey, its LEGO's birthday!